Mail Interactive Mailing Tool

More and more organizations are now using e mail marketing as an integral part of their marketing campaigns, and with good reason. Organizations of all shapes and sizes now rely on emails to reach customers and prospects in a simple, cost effective way.

This form of direct marketing allows you to communicate directly with your audience, so that every sent e mail to a potential or current customer is an opportunity to gain more clients, increase your exposure and receive more relevant, useful and up to date feedback information.

The advantages of email marketing are hard to overlook and so is the success it creates. It allows you to be assertive and reach your clients without being obtrusive. It is cost effective, provides timely results, is quick to produce and easy to integrate hyperlinks into. It allows you to build relationships, provides detailed feedback and enables affordable segmentation and targeting. It is a vital part of any marketing plan devised for a company with online presence today.

Compared to traditional media, email is fast, personal, interactive and extremely cost effective.

Work Interactive expands on these benefits through our easy-to-use solution: ‘Mail Interactive’, which brings together all the critical elements required to create, deliver and track email marketing campaigns.

There are many benefits in using Work Interactive’s key email marketing solution. ‘Mail Interactive’ will help you: -

• Reduce marketing costs as email marketing eliminates printing, mailing or media expenses.

• Achieve higher response rates due to ‘Mail Interactive’s ability to target customers closely and deliver graphical and interactive content

• Lower your customer/client acquisition costs significantly, and we all know it costs far more to recruit a new customer than to keep an existing one

• Retain more customers/clients through regular permission-based email newsletters and other email marketing communications

• Increase customer/client satisfaction by engaging them in a two-way dialogue

• Shorten marketing communications production cycle as it takes minutes not months to produce a communications/promotional campaign

• Track the success of your email marketing campaigns through instant access to graphic reports on email deliveries, opens, and click-throughs

• Evaluate email marketing results in real time, rather than waiting 1-3 months for direct mail results

• Test pricing, offers and copy, then send follow-up mailings using winning elements in just hours

• Adjust future email content based on knowledge gained by tracking open rates and click-through data Please contact us to discuss your email marketing requirements and to find out more about how ‘Mail Interactive’ can help.

Some of our clients include:

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