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Thanks to Work Interactive for all their hard work and support in designing and launching YMCA Scotland's new website. We will continue to work closely with them with our email marketing.
Work Interactive have been thoroughly professional throughout, and our client is delighted with the results so far, with significant increase in traffic since launch.
The optimisation has allowed me to significantly reduce my PPC campaign, without seeing a reduction in web based bookings.I would not hesitate to recommend your company, and will certainly utilise you again in the future for design and optimisation.
Holyrood ApartHotel
Example of Search Engine Optimisation (SEO) in the Corporate Sector sector.
Visit website : http://www.holyroodaparthotel.com/
Holyrood ApartHotel offers luxury serviced apartments in Edinburgh?s City Center. Work Interactive carried out online marketing including SEO, PPC and Link Building.
Holyrood ApartHotel offers luxury serviced apartments in Edinburgh's City Center.The key goal of the online marketing strategy designed to increase the number of bookings through the ApartHotel's website. Work Interactive covered Holyrood ApartHotel's online marketing in the following areas:
- Search Engine Optimization (SEO) - Work Interactive undertook an SEO campaign to boost the number of visitors looking for the very competitive keywords "accommodation in Edinburgh" and "Edinburgh apartments" among others.
- Multi-lingual site translations into 6 different languages. SEO in each of those languages to boost international traffic to the website.
- Link Popularity Campaign - Increasing the number of third party links pointing to the website.
- Pay Per Click campaigns to drive targeted traffic to the website
- Holyrood ApartHotel now ranks within the first page for most of the keywords specific to the website.
Facts and Figures:
Before Work Interactive started the Holyrood ApartHotel campaign, they had on average 3,000 visitors to their site per month.
Holyrood ApartHotel now sees over 3x the visitors per month. Goals were set up to track the amount of bookings placed in the website which now shows a 4% conversion rate - again way ahead of the industry average conversion rate. For the past month, Holyrood ApartHotel has seen bookings that have covered the cost of the campaign 25x over.
The international market has seen a huge rise in bookings and page visits. Visitors from Spain and Germany have had the most noticeable difference, with large tour companies booking longer more and longer visits to the city. The bounce rate from these countries has also reduced due to the friendly welcome in their native language.
