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Thanks to Work Interactive for all their hard work and support in designing and launching YMCA Scotland's new website. We will continue to work closely with them with our email marketing.
Work Interactive have been thoroughly professional throughout, and our client is delighted with the results so far, with significant increase in traffic since launch.
The optimisation has allowed me to significantly reduce my PPC campaign, without seeing a reduction in web based bookings.I would not hesitate to recommend your company, and will certainly utilise you again in the future for design and optimisation.
Increase The Sales Of Your Web Site (Part 2)
This guide continues on from Part 1…
The layout of your webpage can have a great effect on your conversion rate. It is generally good practice to include your most important element of your web page such as signup fields and order fields above the fold. That means, in an area where the user does not need to scroll down in order to view it.
One of the single most important elements on a web page is the header! I have seen a slight change in a header that has improved the conversion rate of a web page by more than 200%. Therefore, I tend to create around ten different headers for each landing page and run a series of split tests, that is, software which tests various elements to find out which one has the greatest performance. A good header usually entices the user to continue to read your web copy.
You should also test the length of your webpage. How long should it be? As long as it needs to answer all the questions a potential customer may ask. Generally, where the purchase process is fairly complex or consists of a high investment, long copy tends to outperform short copy. But you can only be sure by testing!
It is important that you remove any distractions that may cause the user to veer away from your intended course of action. That could mean removing irrelevant links and graphical elements in particular moving graphics.
It is important to hold up strong money back guarantee policy. Most clients are hesitant to do this, believing they will receive a flood of people abusing their new policy. But this is very rarely the case! I have seen clients change their money back guarantee from 30 days to two years. They saw an insignificant rise in returns, yet more than 20% rise in purchases.
You should also consider split testing your price to find out which price brings you the greatest return. As a general rule, any figure that ends in a 7 tends to have a high conversion rate. Eg £97. I have seen in some cases, increasing the cost of a product has resulted in a greater number of sales!
This guide goes through various changes that generally increase the conversion rate of your webpages. But there is never one clear cut sure fire way to increase your conversion rate as it varys from product and service. The best way is to test it out for yourself.
Contact us for our Conversion rate optimisation services!
Posted : 25 Aug 2009 by Ryan Blundell : Back to Tips And Advice on August 2009
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